How do your employees reference your business on LinkedIn?
Do you have multiple divisions that operate with their own name? Have you recently changed your company name? Do you use an acronyms internally to reference your organization?
These situations and others can result in your company going by a lot of different names on employee’s LinkedIn pages that do not support your organization’s overall branding efforts. It’s subtle, but every time someone reads that information, it’s one more element that either supports or detracts from how you want others to view your business.
LinkedIn Reviews & Language
Radiant Image works with employers and their staff to develop consistent language that supports the corporate brand. We educate staff about appropriate photos and content to post as well as ways to maximize LinkedIn for both the employee and the employer.